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Why do you need to keep your IT developers happy? If you think the answer is simply, “to retain them on staff,” you’re not thinking about the bigger picture. Yes, happy developers are more likely to stay with your organization for the long term, but the benefits of happy developers stretch far beyond employee retention. Happy developers can actually lead to happier customers, which of course, positively impacts the bottom line. How did we make that leap? Let’s connect the dots.

Happy Developers Focus on Quality Results

We live in a hyperconnected, instant-satisfaction, on-demand world. When a computer or device application doesn’t work the way it’s supposed to, or if it requires more effort than seems necessary, customers get frustrated. Frustrated customers carry the entire internet around with them in their pockets, and it’s easier than ever before to vent frustrations with a few taps of a finger. While productive developers cannot prevent every potential bad experience a customer may have, they do make a difference. Happy developers are productive developers, and productive developers lead to better business outcomes.

When your developers are engaged in their work, they are focused on delivering quality results. That focus on quality has a ripple effect throughout the entire company. Developers deliver a better product, which make the sales department’s job a bit easier, which lessens stress on the marketing department, and robust sales numbers makes the finance team happy, and so on and so forth. The end result is an improved customer experience across the board. Not only will customers be more pleased with your products, but they will also notice the difference in their experience if they have to reach out with a concern.

Great Companies Invest in Happy Developers

If your organization employs developers, you’ve probably noticed a significant uptick in developer salaries over the last few years. This is increase hasn’t just been driven by demand. Companies are voluntarily upping their compensation packages and developing more robust perks for developers in order to attract and retain the best and the brightest talent.

These companies view these resources not as money down the drain, but as an investment in the future of their organization. By attracting, hiring and retaining the best developers, they are putting out better products. When they put out better products, their customers are happier. And when customers are happy, it shows in the bottom line.

Not every company has the resources to invest in a developer recruitment and retention strategy. Even if tech leaders buy into the idea that happy developers lead to better customer experiences, it can be a hard sell to non-technical executives. Most companies have to think outside the box when it comes to attracting great developers with strategies like building up company culture, focusing on providing work-life balance and providing extra perks.

 

If you are looking for new and effective ways attract, retain and sustain a happy and productive development team, it’s time to reach out to the award-winning recruiters at Talon. Contact us today to learn the ways in which we can help you achieve your tech recruiting and retention goals.


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