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Virtual reality (VR) and augmented reality (AR) have been major tech buzzwords for some time. And it seems like every few years, a new technology is released that looks like it might be the tipping point that makes VR and AR part of our everyday lives. And yet, movement has been historically slow and people still think of these technologies as a novelty. The truth is; however, the future of AR and VR are moving quickly and it is important to keep your fingers on the pulse of the market.

VR and AR: A Refresher

VR and AR can be difficult to describe, but most people know the technology when they see it. In its most broad sense, VR is a computer-simulated reality. Virtual reality headsets like the Oculus Rift and Samsung Gear are popular ways to experience VR, typically through video games and situational simulations. VR has become so realistic, that even senior care centers are using the technology to allow residents to travel to places on their bucket lists without leaving the home and for Alzheimer’s and dementia patients to “visit” peaceful places when they are feeling agitated or nervous.

Augmented reality adds “virtual” elements to our existing world. The most famous example is the game Pokémon Go, which “inserts” Pokémon directly onto streets, sports venues, buildings, your home and more. Another famous example of AR is IKEA Places. Using this app, you can virtually place IKEA furniture in your home to see how it will fit.

The Future of AR and VR

The applications and possibilities for VR and AR are endless, and we are starting to see greater adoption of both. For example, VR is being used for training medical students rather than real cadavers and virtual labs are being used as an affordable alternative to physical labs.

Other exciting opportunities exist in tourism, adding lifelike experiences to exhibits in construction and manufacturing, allowing employees to work “hands-free;” engineering companies can use VR and AR for their projects, scientists can test theories, and much more. Every day, innovators are finding new uses for VR and AR, which means the future of those technologies has finally arrived.

Are You Entering the VR or AR Space?

If your company is planning a virtual reality or augmented reality campaign and you are looking for top talent for your project, partner with the recruiters at Talon. We can connect you with the best talent in the market who can help your project reach its goals. Contact us today to start the conversation.

 

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