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Case Studies

The Brokers Group Unites Divisions & Brands Under New Name: Talon
New Name Signals Talent, Balance, Stability Needed to Soar

Princeton, NJ (September 29, 2009) - The Brokers Group, a professional services firm that delivers talent and results through staffing, search and solutions, unveiled a new brand identity today to unite its divisions under one name and encompass its growing expertise, capabilities and solutions. The Brokers Group and its member companies Clinical Brokers and Technology Brokers-as well as its newly launched Executive Search practice-now will be known as Talon.

In becoming Talon, the company assumes one, strong name that:

  • underscores its strength, performance, talent and results
  • modernizes its identity, image, name and logo
  • simplifies its structure
  • better reflects the company and where it's going

"As our expertise, capabilities and solutions continued to grow, we needed a name that would speak to our strength, talent and solid performance in the marketplace. The name reminds us of our commitment to continually setting the bar higher and higher in order to deliver outstanding service for our clients and consultants," stated Talon's Founder and CEO, Dan Reynolds.

Talon's new identity is a result of more than a year of extensive business and marketing analysis. To go along with its new identity, Talon also launched a new Web site at, where visitors can read about Talon's practices in full detail and learn about the launch of its Executive Search practice.

Talon's human capital management will serve as a separate consulting division of the company and will continue to operate under the name Culgenics.

About Talon Professional Services
Talon (formerly The Brokers Group) is a professional services firm that delivers exceptional talent and powerful results through staffing, search and solutions for clients across the U.S. Since its inception in 2001, the Princeton, New Jersey-based firm has helped nearly 400 clients markedly improve the performance, operations and capabilities of their organization through contract, contract-to-hire and direct-hire staffing, as well as solutions. Talon's Culgenics division integrates technology-based human capital management, giving the firm a unique capability to inform and support clients' key workforce decisions. To learn more about the firm, visit 

Joe Kelly
609-924-8900 ext. 218


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